Time to Hire a Marketing Consultancy? 8 Signs and What to Expect in 90 Days
There comes a point when improvising your marketing stops working. Ads generate contacts, but the sales team does not know where they came from; social media gets posts, but nobody measures the effect on sales; and the owner keeps deciding by gut feeling. If that sounds familiar, it may be time to bring in a marketing consultancy.
This guide shows the signs that the moment has arrived, what a good consulting process delivers in the first 90 days and which questions to ask before choosing a partner.
8 signs your business needs a marketing consultancy
You do not know how much it costs to win a new customer (CAC).
Your contacts are scattered across spreadsheets, WhatsApp and email, with no organized CRM.
Sales depend on referrals and unpredictable peaks.
You invest in ads, but cannot connect a campaign to a sale.
Sales and marketing do not speak the same language or use the same numbers.
Your brand projects a different image on every channel.
Repetitive tasks (follow-ups, replies, reports) eat up hours of your team's time.
You feel you are growing, but without predictability.
What to expect in the first 90 days
A structured process, such as the METADAX 4-step method, removes guesswork and reduces risk. Here is a reference for how this period can be organized:
Days 1 to 30 — Strategic diagnostic: mapping of operations, market and opportunities, based on data and industry benchmarks.
Days 31 to 60 — Planning and technology: defining priorities, the tech stack (CRM, automations, media) and growth metrics.
Days 61 to 90 — Implementation and first optimizations: activating CRM, communication and campaigns, tracking indicators and adjusting course.
Timelines vary with the size and complexity of the business. What matters is that priorities and scope are defined in writing in a proposal.
Questions to ask before hiring
How will the diagnostic work, and what do I receive at the end of it?
Which metrics will be tracked, and how often?
Who does the work, and how senior is the team?
How is my data handled, and how does the consultancy comply with the LGPD?
Are scope, deliverables and responsibilities set out in a clear proposal?
How does the engagement evolve after the first few months?
Consultancy, agency or in-house team?
An agency usually executes specific deliverables, such as creative work and campaign management. An in-house team offers dedication but requires salaries, training and tools. A strategic consultancy combines diagnostics, technology and ongoing support, and can guide both your internal team and your vendors, integrating CRM, data, media and brand into a single growth system.
Frequently asked questions about marketing consulting
How much does a marketing consultancy cost?
The price depends on scope, company size and the technologies involved. That is why the best approach is to start with a diagnostic and receive a proposal with defined priorities and deliverables.
Is marketing consulting suitable for small businesses?
Yes. Solutions matched to the size of the business let SMBs organize CRM, data and communication without heavy structures.
Does METADAX only serve companies in Belo Horizonte?
No. METADAX serves clients in Belo Horizonte and online, with customers in different cities and countries.
Take the first step
Fill out the form and a METADAX specialist will contact you within 1 business day. The initial diagnostic is free and carries no obligation to hire, and it already shows where your biggest opportunities are.
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