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PRIVACY, COOKIES AND COMMUNICATIONS NOTICE

Versão:

2.1.1

​Última Atualização:

October 18, 2026 at 9:52:42 PM

Classificação:

Public

Aprovado por:

Pedro Paulo Rosemberg da Silva Oliveira

A METADAX CONSULTORIA LTDA ("METADAX" ou "nós"), nome fantasia METADAX CONSULTORIA E SERVIÇOS, CNPJ nº 65.640.808/0001-89, sediada na Avenida Getúlio Vargas, 671, Sala 500, Parte 1364, Savassi, Belo Horizonte, MG, CEP 30.112-021 - BRASIL, tem como Representante e Responsável Legal, PEDRO PAULO ROSEMBERG DA SILVA OLIVEIRA, Sócio-Administrador da METADAX, conforme disposto no Contrato Social de Sociedade Limitada, registrado na Junta Comercial do Estado de Minas Gerais (JUCEMG).

​

A marca nominativa "METADAX" está em processo de registro no Instituto Nacional da Propriedade Industrial - INPI da República Federativa do Brasil - RFB, prioridade datada de 14/02/2025, sob o protocolo nº 850250075442, processo nº 938022342, publicação da Revista da Propriedade Industrial - RPI nº 2827. Para mais informações, consulte o Manual de Marca e Identidade Visual.

1. Introduction

METADAX CONSULTORIA LTDA (“METADAX”, “we” or “the company”) respects privacy and the protection of personal data. This Notice explains, clearly and accessibly, how we process personal data when someone visits our websites, contacts us, requests a proposal, contracts services, uses an application, takes part in a campaign, registers as a supplier or partner, reports a vulnerability or interacts with us through other channels.


This Notice is a transparency document. Browsing our websites does not, in itself, mean acceptance of this Notice, the General Terms or any other policy. Where the law or the engagement requires a specific expression of consent, we will present the corresponding document, notice, checkbox or consent mechanism.

Personal data is processed in accordance with Law No. 13,709/2018 — the Brazilian General Data Protection Law (“LGPD”), the Brazilian Internet Civil Framework (Marco Civil da Internet), the Consumer Protection Code where applicable, regulations of the Brazilian National Data Protection Authority (“ANPD”) and other relevant rules.


2. Who we are and how we operate

METADAX may carry out activities in information technology, software development and licensing, SaaS, hosting, data processing, consulting, marketing, advertising, sales promotion, content production and editing, product sales, education, agency services and other services consistent with its corporate purpose, contracts, authorizations and applicable qualifications.

The mere existence of an economic activity code (“CNAE”) does not mean that every service is permanently available, that every regulated activity is authorized in every location or that anyone associated with METADAX may provide regulated professional services. The scope of each engagement, including educational, health, integrative practice, agency or retail services, will be defined in the applicable contract, proposal, service order or rules.


2.1 Controller and processor


METADAX acts as controller when it decides the purposes and means of processing for its own activities, such as sales management, its own marketing, billing, security, customer service, supplier selection and management of its products.


METADAX may act as processor when it processes personal data solely on behalf of a client, in accordance with documented instructions and to perform a contracted service, such as hosting, SaaS, data processing, or developing or maintaining an application. In that case, the client may be the controller and the contract may include a Data Processing Agreement or a specific privacy clause.

METADAX's role will be defined according to the processing actually carried out, each party's decision-making autonomy, the purpose of the processing and the applicable contract.


3. Who this Notice applies to

This Notice may apply to visitors, users of websites and applications, individual or corporate clients, client representatives and employees, leads, event participants, subscribers to communications, security researchers, partners, suppliers, service providers and other people whose data is processed by METADAX.


When METADAX processes data solely on behalf of a client, data subjects may also need to consult the client's own privacy notice, as the client is responsible for disclosing the main purposes of the processing.


4. Personal data we may process

We only process data that is adequate, relevant and necessary for legitimate, specific and disclosed purposes. The categories below are examples and do not mean that all data will be collected in every service.

CONTEXT

CATEGORIES OF DATA THAT MAY BE PROCESSED

POSSIBLE SOURCE

Browsing and security

IP address, date and time, device identifiers, browser, operating system, logs, authentication events, security information and cookies

Device, website, application, technology provider

Contact and proposals

Name, email, phone number, company, job title, city, content of the request and contact preferences

Data subject, company representative, partner or public source

Contracting and account

Name, ID document, CPF or CNPJ (Brazilian individual or company taxpayer number), address, login details, contract, service order, support history and permissions

Data subject, client, representative, account administrator

Billing and payment

Billing details, tax address, CPF/CNPJ, necessary bank details, transaction identifiers and information provided by payment processors

Data subject, client, financial institution, payment intermediary

Use of SaaS and applications

User, profile, features used, settings, activity logs and content entered by the client or user

Client, user, application, administrator

Marketing and communication

Email, phone number, preferred channel, stated interests, sign-up source, consent, unsubscribe and preferences

Data subject, form, event, client, authorized partner

Suppliers and partners

Registration, corporate, tax, banking and professional data, qualification documents and contacts

Supplier, partner, public sources or representatives

Security and vulnerabilities

Name or pseudonym, email, technical report, evidence submitted and communication history

Researcher, data subject, client, security systems

Education, events and specific activities

Registration, attendance and performance data, preferences and information needed for the service

Data subject, parent or guardian, contracting party or platform


We do not request sensitive personal data for ordinary browsing, marketing or contracting activities when it is not necessary. If a given activity involves health, biometric data, racial or ethnic origin, religious belief, political opinion, trade union membership, sex life or other sensitive data, it will only be processed when necessary and with an appropriate legal basis, with additional protective measures.


5. Purposes and legal bases

METADAX does not use a single legal basis for all processing. The legal basis is chosen according to the context, purpose, necessity, relationship with the data subject and applicable law.


PURPOSE

EXAMPLES OF PROCESSING

LEGAL BASIS THAT MAY BE USED

Customer service and contact

Responding to messages, requests, questions, complaints and orders

Pre-contractual steps, performance of a contract, legitimate interest or consent, as the case may be

Proposal and contracting

Preparing proposals, negotiating, contracting, managing accounts, delivering the service and providing support

Pre-contractual steps and performance of a contract

Billing and collections

Issuing tax documents, receiving payments, preventing non-payment and meeting accounting obligations

Performance of a contract, legal/regulatory obligation and regular exercise of rights

Operation of SaaS and applications

Creating users, authenticating access, running features, keeping records and serving the client

Performance of a contract, legitimate interest and legal obligation, as the case may be

Security and fraud prevention

Monitoring access, investigating misuse, responding to incidents and preserving evidence

Legitimate interest, security, performance of a contract, legal obligation and regular exercise of rights

Compliance with obligations

Responding to authorities, court orders, tax obligations and legally required records

Legal or regulatory obligation

Our own marketing

Sending newsletters, offers, invitations, content, surveys and promotional communications

Consent or documented legitimate interest, depending on the purpose, audience, channel and law

Transactional communications

Sending service notices, invoices, security alerts, confirmations and contract information

Performance of a contract, legal obligation, legitimate interest or another applicable basis

Improvement and analysis

Fixing errors, measuring usage, developing features and producing statistics

Legitimate interest, consent, performance of a contract or anonymized data, as the case may be

Programs and campaigns

Running loyalty programs, promotions, events, referrals or rewards

Performance of a contract, consent, legitimate interest or compliance with the applicable rules

Suppliers and partners

Registering, qualifying, contracting and managing the relationship

Pre-contractual steps, performance of a contract, legal obligation and legitimate interest

Exercise of rights

Producing evidence, responding to complaints and acting in judicial, administrative or arbitration proceedings

Regular exercise of rights


When we rely on legitimate interest, we will consider the legitimate purpose, necessity, the data subject's reasonable expectations, the impacts and the applicable safeguards. We will keep internal records and assessments when necessary.


When we rely on consent, it will be requested in a free, informed, unambiguous, specific and prominent manner. Refusing consent will not be used to prevent access to a service that does not depend on that processing, unless the information is necessary to provide the requested service and this has been disclosed in advance.


6. Data obtained from third parties and public sources

We may receive data from clients, representatives, partners, suppliers, authentication platforms, payment processors and other sources. In B2B commercial activities, we may also consult information that is public or legitimately made available, such as corporate contact details, company registries and professional sources.

The fact that information is publicly accessible does not authorize any use whatsoever. We will consider the purpose of the publication, good faith, necessity, compatibility of use and the data subject's rights. We do not acquire or use databases indiscriminately for purposes incompatible with their origin or with the law.


7. Sharing of personal data

We do not sell personal data. We may share personal data when necessary for the stated purposes, to comply with the law or to perform a contract, always limiting sharing to what is necessary.


Categories of recipients may include:


RECIPIENT

PURPOSE

Cloud, hosting, security, backup and infrastructure providers

Operating websites, applications and SaaS, storing data and maintaining security

Email, CRM, marketing and customer service platforms

Managing relationships, communications and support

Payment processors, banks and collection agencies

Processing payments, billing and collections

Accounting, auditing, legal advisory and consulting firms

Meeting obligations and exercising rights

Delivery partners

Delivering the contracted product or service, when necessary

Public, judicial and regulatory authorities

Complying with requests and legal obligations

Companies involved in a reorganization

Assessing or carrying out a merger, acquisition, incorporation or equivalent transaction, with safeguards


When a third party processes data on METADAX's behalf, we will seek to establish a contract, instructions, confidentiality and security measures appropriate to the operation. When another controller receives data for its own purposes, we will explain the context and obtain consent when required. All communications from METADAX will be made through official channels, which are published on the company's website.


8. International transfers

Some technology, cloud, communication, analytics or support providers may process data outside Brazil. Before using an international transfer, METADAX will assess the purpose, necessity, recipient country or organization, the provider, safeguards and the rules of the LGPD and the ANPD.


Transfers may be based on an adequacy decision, approved clauses or guarantees, binding corporate rules, a specific legal ground or another measure permitted by regulation. An up-to-date list of relevant providers, countries and safeguards may be made available on request or in specific material, taking into account trade secrets and security.


9. Retention and deletion

We keep personal data for as long as necessary to fulfill the purpose, perform the contract, meet legal obligations, preserve rights, prevent fraud, resolve disputes or comply with orders from authorities. After that, we will delete, anonymize or block the data, unless there is a legitimate reason for retention.


CATEGORY

RETENTION CRITERION

Data from proposals that did not convert

For the period necessary for the relationship and the defense of rights, as the case may be

Client data

During the contractual relationship and for the period necessary for legal obligations and the defense of rights

Tax and accounting data

For the applicable legal period

Marketing data

Until unsubscription, the end of the purpose or another legitimate basis for retention

Security logs and records

For as long as necessary for security, legal obligations and incident investigation

SaaS account data

For the life of the account and in accordance with the contract, client instructions and retention obligations

Vulnerability reports

For the period necessary for security, auditing and the defense of rights

Incident records

For the applicable legal or regulatory period; security incidents subject to ANPD Resolution No. 15/2024 will be recorded for the minimum regulatory period, where applicable


Deletion may be limited when the data is needed to comply with a legal obligation, exercise a right, protect security, prevent fraud or perform a contract. In such cases, we will restrict use to the purpose that justifies retention.


10. Information security

We adopt technical and administrative measures appropriate to the nature of the data, the purpose of the processing, the risks to data subjects, the company's structure and the contracted service. Measures may include access control, authentication, credential management, updates, backups, event logging, encryption where appropriate, supplier management, training and response procedures.


No system is completely immune to failures. Security also depends on the cooperation of users, who must protect their credentials, use official channels and report suspicious activity.

The Information Security, Incident and Vulnerability Management Policy sets out additional public commitments and reporting channels.


11. Security incidents

METADAX maintains a process to receive, classify, contain, investigate, remediate and record security events. A vulnerability or attempted attack is not automatically a personal data incident.


When there is a confirmed incident that may result in relevant risk or harm, we will assess the notifications required to the ANPD, data subjects, controller clients and other necessary parties.


Notifications will be made in accordance with the LGPD and ANPD regulations, in plain language, with appropriate information and mitigation measures, preserving trade secrets where permitted.


12. Data subject rights

In accordance with the LGPD and applicable regulations, data subjects may request:


  1. confirmation that processing takes place;

  2. access to the data processed;

  3. correction of incomplete, inaccurate or outdated data;

  4. anonymization, blocking or deletion of unnecessary or excessive data, or data processed unlawfully;

  5. portability, subject to regulations and commercial and industrial secrets;

  6. deletion of data processed on the basis of consent, except where retention is required by law;

  7. information about the public and private entities with which we share data;

  8. information about the possibility of not giving consent and its consequences;

  9. withdrawal of consent;

  10. objection to processing based on legitimate interest or another ground, where applicable;

  11. review of decisions made solely on the basis of automated processing, where applicable; and

  12. to lodge a complaint with the ANPD or consumer protection bodies.


Requests may require identity verification and enough information to locate the processing.


We will respond within the time limits and in the formats set out in applicable law, taking into account the nature of the request, third-party rights, trade secrets, legal obligations and METADAX's regulatory classification.


12.1 Privacy channel and Data Protection Officer


The preferred channel is:


Privacy: [email protected]

Data Protection Officer (DPO): [email protected]

Information Security and Cybersecurity Officer: [email protected]

Mailing address: Avenida Getúlio Vargas, 671, Sala 500, Parte 1364, Savassi, Belo Horizonte/MG, CEP 30112-021, Brazil.


METADAX will maintain a free and simple procedure for exercising rights. The name of the Data Protection Officer or designated person may be disclosed on the corresponding official channel, in accordance with applicable regulations.


13. Cookies and similar technologies

Cookies are files or identifiers stored on a device that may enable operation, security, preferences, audience measurement, personalization, advertising or other features. Similar technologies include pixels, tags, SDKs, local storage and advertising identifiers.


13.1 Categories


CATEGORY

PURPOSE

HOW CONSENT WORKS

Necessary

Security, authentication, session, essential preferences and requested functionality

Remain active when strictly necessary; disclosed in the banner

Functionality

Language, region, preferences and additional features

According to the legal basis and the data subject's choice

Analytics

Measuring audience, performance, errors and aggregate usage

Disabled by default when they depend on consent; may be used on the basis of legitimate interest only after an appropriate assessment and configuration

Advertising/Marketing

Ads, campaigns, attribution and profiling

Disabled by default and enabled only after consent when that is the applicable legal basis

Third-party

Embedded features from external providers, such as videos, maps, chat or social networks

According to the purpose, provider, legal basis and choice made


The specific list of cookies, names, providers, purposes, duration, first- or third-party nature and legal basis will be kept in the cookie inventory and reflected in the preference center.


13.2 Banner and preference center

The banner must present, clearly and with equal prominence:

•“Accept all”;

•“Reject non-essential cookies”; and

•“Manage cookies”.

Non-essential cookies based on consent will be disabled by default. The second layer will show categories, specific purposes, providers, duration and selection options. Data subjects may change or withdraw their choices through a dedicated mechanism accessible from the website, without relying solely on browser settings.

The preference center must record the choice, banner version, date and technical identifiers needed to demonstrate consent, without collecting more data than necessary for that purpose.


14. Marketing and communications

14.1 Transactional communications

We may send messages necessary to perform the contract, such as confirmations, invoices, security alerts, maintenance notices, support, account recovery, service changes and responses to requests. These messages are not stopped by unsubscribing from marketing when they are necessary for the service or a legal obligation.


14.2 Promotional communications


Promotional communications may include newsletters, offers, invitations, surveys, events, news and commercial content. We will use the legal basis appropriate to the context and keep records of the source, consent when used, channel, purpose, unsubscriptions and preferences.


Marketing consent will be separate from contract acceptance and will not be pre-checked. Messages will identify METADAX, explain why the recipient is receiving them and provide a simple unsubscribe mechanism. Unsubscribe requests will be processed within a reasonable time and free of charge.


14.3 Partners

We will not share contact lists with partners for their own marketing, unless there is an appropriate legal basis and, where necessary, specific consent. Joint campaigns must identify the parties responsible, the purposes, the channels and each participant's preferences.


15. Children, adolescents and sensitive data

As a general rule, our services are not directed at children. When an activity involves children or adolescents, METADAX will comply with the requirements of the LGPD, the Brazilian Child and Adolescent Statute and specific rules, including age-appropriate information and consent or authorization when required.


Educational, cultural, sports, event or health activities may have additional requirements. If processing involves health, biometric or other sensitive data, the purpose, legal basis, responsible professional or establishment, security and rights will be defined in the service and the specific agreement.


METADAX does not provide health diagnosis, prescription or treatment through this Notice. Health services or integrative practices will only be offered under a specific engagement, with a qualified professional, the appropriate structure and applicable regulatory compliance.


16. Third-party websites, platforms and services

Our websites and applications may contain links, integrations or services from third parties. Each third party may have its own notice, terms, cookies and security practices.


METADAX does not control processing carried out by a third party acting as an independent controller. The use of a third party's brand, content or service does not imply endorsement unless expressly stated.


17. Changes to this Notice

We may update this Notice to reflect changes in processing, services, laws, ANPD guidance or security measures. The version in force will be available on this page with its update date.

When a change is material and affects rights, purposes, legal bases or choices previously made, we will notify data subjects by appropriate means and, when required, ask for a new expression of consent.


18. General contact

Questions about this Notice, data subject requests, incident reports or cookie-related issues can be sent to METADAX's official channels:


•[email protected] — privacy and rights;

•[email protected] — officer responsible for privacy;

•[email protected] — officer responsible for information security and cybersecurity;

•the mailing address given in section 12.1.


19. Legal and regulatory references

This Notice must be read together with current Brazilian law, in particular:



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